Mercedes-Benz – Smartfortwo Test Drive

Challenge:

Generate awareness and showcase the features of Mercedes-Benz smartfortwo.

Solution:

To generate awareness, increase test drives, and showcase features of the 2016 smartfortwo, we took the test drive to the consumers. At the Richmond Night Market and at the PNE, consumers were able to drive on our custom track to experience the agility, small turning radius, and clever functions of the new vehicle themselves.

Results:

  • 470 test drives
  • 445 contest entries
  • 200% increase in traffic to the smartfortwo website

All Work