COVE Cannabis Campsite

Challenge:

Help drive awareness for the COVE Cannabis brand in Western Canada.

Solution:

As event partners at Rock Ambleside in West Vancouver, Cove Cannabis activated the Cove Campsite.  The goal of the activation was to raise awareness about Cove Cannabis, educate consumers and create an engaging experience.

Wildfire worked with COVE to create a fully custom 30×30 build that embodied an upscale camping/glamping feel included the following interactive elements: Lucky Lockers Prize Giveaway with data capture, Boomerang Swing Instagram Moment, Information Desk with Product Specialists, and ample space for people to sit down, relax and enjoy sometime fireside.

Results:

• 1,200 quality interactions with consumers genuinely interested in learning about the benefits of cannabis
• 100+ social posts
• Over 250 boomerang videos