Clearly – See Life Shine

Challenge:

As a sponsor of the Squamish Valley Music Festival, Clearly was looking for a fun and engaging way to reinforce their new brand, capture data, and enhance the overall festival experience while connecting with the millennial audience.

Solution:

Attendees at the Squamish Valley Music Festival were treated to an oasis amongst the festival chaos and a unique opportunity to receive a personalized souvenir. Consumers were invited to recharge their phones and themselves in the Clearly branded lounge and had the opportunity to receive a personalized tank top with the photo of their choice just by sharing on Instagram with hashtag #SeeLifeShine. All guests who registered received a free pair of Clearly blue sunglasses and were entered to win a $300 gift card from Clearly.

Results:

• 100,000+ exposures
• 2,000+ consumer interactions
• 866 contest entries
• 1,000 tank tops processed
• 8,500 sunglasses distributed