Honda Canada – Celebration of Light

Challenge:

Activate the title sponsorship in an engaging and memorable way.

Solution:

As the title sponsor of the Honda Celebration of Light, Honda activated two consumer zones where key vehicles were showcased in themed vignettes. Consumers could learn more about vehicles via the specialists and visit engagement activities including a spray-on tattoo station, Civic Type R photo opportunity and enter the National Win a Civic Contest . VIP hosting and a radio partnership were also executed.

Results:

  • More than 1.3 million attendees over 3 days
  • 290m+ impressions generated by media and marketing plan
  • 6,000 giveaways distributed
  • 1,1164 contest entries with an 84% opt-in rate

All Work