Cactus Club Cafe – Toronto International Film Festival

Challenge:

Leverage TIFF partnership and throw the best pre and post screening parties.

Solution:

In 2017,  Cactus Club Café became a Toronto International Film Festival (TIFF) hospitality partner, hosting some of the best pre and post screening parties in the city.  They wanted to bring the movies to life beyond their food and beverage offering so Wildfire dressed up the restaurant with lighting, floral arrangements, red carpet, and step and repeats.  Plus we created unique experiences for 5 different featured movies. Highlights included a photo experience, an epic candy bar, and unique elements such as a Wish Wall.

Results:

• Celebrity appearances including Angelina Jolie, Vince Vaughn, and Nicolas Cage.
• Extensive media coverage