Nestlé Coffee-Mate Bliss Sampling

Challenge:

Create an engaging sampling experience to ditch creamer rage.

Solution:

Nestlé Canada was looking for a creative way to sample their new line of natural dairy and plant based non-dairy creamers. In partnership with Momentum, we executed a two day sampling program in the heart of downtown Vancouver.

We noticed there was quite a bit of coffee rage happening when it came to dairy alternatives – curdling, bad taste, etc. . To counter this, we created a 20 x 20 space for people to come in and enjoy a free coffee, sample the product and ditch the rage.

We worked  with a local production company to capture the beautifully designed space along with reactions of real people who stopped by to sample. Footage was then used to create content for online platforms.

Results:

• Over 900,000 views of online video
• Over 1,000 cups of coffee sampled in two days