Martin’s Apple Chips – Bees

Challenge:

Promote Martin’s Family Fruit Farm Apple Chips as the healthy snack choice.

Solution:

In partnership with BRANDFX, to promote Martin’s Apple Chips we executed a stunt where two human bees created a buzz at various locations around the city. We rewarded people making healthy choices with a healthy, tasty snack – reminding them that making fun and healthy choices can be easy. Our quirky bees interacted with each other and passerby doing healthy activities – the Grouse Grind, lifting weights, cycling or walking on the Seawall.

Results:

• Interacted with over 500+ consumers
• Distributed 500+ bags of Apple Chips
• Created an online viral video viewed over 600 times