ATB Ski Mount Simple

Challenge:

Find a creative way to get millennials excited about investing.

Solution:

ATB wanted to promote its online investment tool Prosper to a millennial audience. To meet this need we worked with ATB to create Ski Mount Simple. A contest was launched and promoted via social media for the chance to win the ultimate mountain experience at Lake Louise and Marmot Basin.

Lucky winners in Calgary and Edmonton were whisked away via coach bus for an incredible day on the slopes. Winners were treated to free lift passes, tasty meals, entertainment, and endless SWAG and prizes.

Results:

• Over 250 contest entries
• 44 contest winners in each market
• New client and account acquisitions
• 250 social media posts in one day