Shoes.com – Cool Kicks

Challenge:

Shoes.com wanted to find a way to bring shoes to the people. Specifically, they were looking for a space conscious, portable way to sell shoes at events across the Pacific Northwest.

Solution:

We created a slick travelling retail experience within a Winnebago Brave that was all about Cool Kicks. Consumers were invited to browse, try on, and purchase some of the hottest brands of the summer. We also invited them to show off their cool kicks by stepping in front of our green screen and snap a photo or animated GIF. All consumers who shared their photos were entered to win shoes for a year.

Results:

• 10 events visited across the Pacific Northwest
• 1,200+ photos captured
• 570 photos shared
• Onsite sales at each event