Shaw Internet Café Pop-Up

Challenge:

Execute an Internet themed Instagram worthy stunt.

Solution:

Shaw loves the Internet and people love delicious treats. To bring these two sentiments together we worked with Rethink Vancouver to create the Shaw Internet Café.

Popping up in three busy Vancouver locations, this beautifully crafted pop up café.  featured internet-themed goodies created by local bakers. Guest were invited to step up and interact with our team to select their treat of choice. Internet treats included emoji macarons, poo-moji meringues, meme chocolates, and delicious viral video cookies.

Results:

  • Distributed over 4,000 treats
  • Over 1,200 views of feature video on Daily Hive