Kijiji – Flook App Launch
Kijiji was having challenges breaking into the local market so they developed a dedicated app called Flook for people in B.C. to make it easy to buy and sell great things in their local neighbourhood. Wildfire was engaged to develop a street program to raise awareness for Flook and drive app downloads during launch phase.
An eye-catching pop up display featuring two Cool Collectibles from the Flook app – a paddleboard and cruiser bike were used to capture the attention of Vancouver consumers. Set up in high-traffic locations with the support of Brand Ambassadors, consumers were educated about Flook, encouraged to download the app and rewarded with a contest entry to win the bike and Stand Up Paddleboard.