The Challenge:

Leverage the World Diabetes Congress in Vancouver as a platform to highlight AstraZeneca Canada’s At My Best program which supports disease prevention by promoting healthy habits among children.

The Solution:

More than just a traditional cocktail reception and an announcement, we hosted global colleagues at a reception themed around a traditional Fall Play Day in Canada. Guests were able to network while learning about AstraZeneca’s ‘At My Best Program’ and deep commitment to fighting Type 2 diabetes. There were three interactive stations taken from the curriculum so guests could experience key elements of the program while enjoying fresh, local, food and wine.

The Results:

  • 80 guests from all over the world attended and participated in all three stations while learning more about AZ’s programs