Acura РDealership Launch Event

Challenge:

Celebrate the completion of the new Richmond Acura dealership at the Richmond Auto Mall.

Solution:

To celebrate Richmond Acura’s new dealership, we hosted customers and their guest at a Grand Opening Event.

Guests enjoyed a selection of hors d’oeuvres, a glass of wine, and had the opportunity to race for the checkered flag on the VRX F1 simulator.

The latest vehicles including the 2017 NSX Supercar were on display. Plus, all guests in attendance were entered to win a $500 gift certificate to any Four Seasons Resort and Spa worldwide.

Results:

  • 127 customers (+guests) RSVP’d
  • 160+ attendees
  • 41 guests drove the simulator